!!! Customers who use search to find applications on the App Store will see results based on your designated keywords. This replaces the former search functionality which used words found in your application’s description.
Once you have entered keywords, your application will only be searchable on the AppStore by your designated keywords, your company name, and your application name.
Your application description is now for marketing purposes only and should be used to describe the functionality and details of your application. We encourage you to submit keywords for all applications as soon as possible so that they will continue to be successfully located on the App Store.
Getting the Most Out of Your Keywords
Entering thoughtful and strategic keywords that pertain to your application will help customers locate your application easier when searching on the App Store. Consider keywords that are specific to the functionality of your application or that describe its unique characteristics.
If you choose unique keywords, your app could have a better chance of being found versus other apps when customers use that keyword in the App Store search field. Assigning extremely common keywords could lessen your chance of being located quickly.
Examples of keyword considerations for the game application “Touch Fighter”
• Overly common keywords make it harder to locate your app: Game, App, Fun
• Unique keywords allow your app to stand out: Flight, Galaxy, Starship