
Roberto Speich
A few words about yourself, where you live and what you do?
Roberto: My name is Roberto Speich, I am 41 and live in the outskirts of Paris (France). I started developing for the web more than 6 years ago, back when blogs were “the next big thing” and personal web sites full of blinking, scrolling and oversized clip-arts. It all started when I asked a friend if he could develop a web counter for me. I wanted to show on my blog who visited me and from what part of the world. Such web counters did not exist back then… But rather than developing the counter for me, my friend gave me a book on php, a programming language. He knew I used to program on an Apple II when I was a teenager and thought it was time for me to get back on the programming saddle. I followed his advice and my web counter became an instant hit. The following year I launched NeoWORX.net.
How did you come up with so many great ideas for your iPhone application? Who/what was your inspiration?
It was only a logical step to port the web traffic tracking services of NeoWORX to the iPhone. While the web has changed how people access information, the iPhone has changed when people do it. Previous generation phones were also able to access the internet, but the iPhone finally made the experience more convenient. And now more and more people want to get their information through a mobile device.

What impact did the iPhone application have on your business/life?
Thanks to its new iPhone app, NeoWORX is distancing itself even further from its competition. NeoWORX pioneered the market for country and city-based web counters in 2005, but look-alike counters soon popped-up everywhere. So Ihave been constantly innovating since my first product and the iPhone gives me the opportunity to take another step ahead of the competition.
How did you find about SeattleClouds.com website?
SeattleClouds was godsend. I had been looking for several months for a platform to develop iPhone apps without knowledge of its specific programming language. I had found several companies, but none seemed to fit my needs. Most of these companies simply offered to make static pages, essentially displaying RSS feeds and I needed more interaction with the app user. Every week I would check bookmarked companies for a change in their services, and look for newcomers. Then, one day I noticed a message in a forum mentioning SeattleClouds. My search ended on that day!
The SeattleCloud development platform is very powerful. To me, it has 2 essential features. It allows the use of javascript, the backbone of interaction with your app user, making such apps as quizzes or polls possible. SeattleClouds even allows to display server-side pages written for example in php. That opens the door to even more possibilities, like password-protected apps and database queries.
The other strength of SeattleClouds is its ability to update your app content even once it has been published in the App Store. Imagine: you change some text or an image in your app and your app users see it immediately on their devices! This makes a SeattleCloud app probably more flexible than traditionally-developed apps…
NeoWORX application review

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